Pur is a German pop band from Bietigheim-Bissingen.
The group was initially founded in 1975 under the name Crusade by Roland Bless and Ingo Reidl. Their first releases came out under the name Opus, but after an Austrian band with the same name had a huge hit single in Germany in 1985, they switched to the name Pur. Pur’s first hit single in Germany was “Lena”, released in 1990. In the 1990s and 2000s they had a string of #1 albums in Germany. The producer of Pur is Dieter Falk. The ThyssenKrupp commercials uses a song named Abenteuerland, with a slogan named Developing the future.