MS MR (pronounced Miz Mister) are a New York-based American duo, consisting of vocalist Lizzy Plapinger and producer Max Hershenow. The duo are signed to IAMSOUND, Kitsuné and Columbia Records. Plapinger is also known for her work as co-founder of the New York City/London-based Independent record label Neon Gold Records. Their music has been characterized as indie pop, alternative rock, dream pop and dark wave.
After both members graduated from Vassar College in 2010, MS MR released a four-song digital demo EP, Ghost City USA (2011), followed by two 2012 singles, “Hurricane” and “Fantasy”. The music video for their debut single, “Hurricane”, was released on April 26, 2012, with the single released on iTunes on July 10, 2012. It earned positive reviews for its “vintage” sound. The single charted at number 38 in Germany.
“Hurricane” was included on their debut EP, Candy Bar Creep Show, alongside the songs “Bones”, “Dark Doo Wop” and “Ash Tree Lane”. The EP was released on September 14, 2012.
The music video for their second single, “Fantasy”, was released on February 4, 2013. The song was later released on iTunes on March 8, 2013 and became a single of the week.