Life in Color is a United States-based EDM event company, best known for their ongoing “paint party” Life in Color concert tours. The company was founded by Sebastian Solano, Paul Campbell, Lukasz Tracz and Patryk Tracz as Committee Entertainment and the concert tour Dayglow in 2006. Billed by its organizers as the “world’s largest paint party”, the tour features performances by electronic musicians, joined by artistic performers and the tour’s signature spraying of the audience with paint throughout the show. The company changed to its current name shortly after it was acquired by Robert F. X. Sillerman’s SFX Entertainment in late 2012, with the original founders remaining as partners.
On January 5, 2015, Forbes included Solano on their annual list of “30 Under 30 In Music” for 2015. He was the only event owner on the list, which largely included musicians and producers such as Martin Garrix and Afrojack. In November 2015, SFX Entertainment promoted Solano to CEO of ID&T North America and Made Event; in addition to his role as head of Life in Color, he will also oversee Electric Zoo and the North American editions of ID&T’s festival brands, including Mysteryland and TomorrowWorld.