Denis Jašarević, better known for his stage name Gramatik, is an electronic artist from Portorož, Slovenia. His current sound falls under a mixture of hip hop, jazz and electro.
After Jašarević signed with his new agency, he moved to New York and released his first hip-hop album, Street Bangerz Vol. 1, in 2008. This album was on Beatport’s Top 100 Chill Out chart for six months. In an interview with Britt Chester, Jašarević said, “But homie, I didn’t even expect the album to sell one track on Beatport, nothing else was sold on beatport except techno and house. When I dropped my stuff and it started selling, I was really surprised, since I’d never seen that boom-bap goodness sell on Beatport. So when it sold, I was like ‘Wow!’ These were some hip-hop beats, but it was labelled ‘Chill Out’ on Beatport”.
A year after releasing his first album, Jašarević signed to the label Pretty Lights Music. At that time, the label consisted solely of American electronic artist Derek Vincent Smith, also known by his stage name, Pretty Lights. The Pretty Lights Music label gives all their music away for free, which ties in with Jašarević’s own philosophy about, “freeing music by making music free.” Speaking of one of his albums, #digitalfreedom, Jašarević says, “My new EP bears the title #digitalfreedom.
As an artist that based his entire career on the platform of free file sharing, I’m dedicating it to the fight against severe internet censorship bills we’ve been hearing about so much in the past months. Bastards have been trying to cripple the internet on a global scale with bills like ACTA/SOPA/PIPA and I’m sure there’s more of them coming, so this one goes out for spreading awareness! Reject them all, they will never stop the sharing, the Internet is our realm, DIGITAL FREEDOM!”