The Fiesta Bowl is an American college football bowl game played annually at the University of Phoenix Stadium in Glendale, Arizona. Between its origination in 1971 and 2006, the game was hosted in Tempe, Arizona at Sun Devil Stadium.
As of December 2015, it is sponsored by BattleFrog, creators of the obstacle racing series featured in the ESPN program BattleFrog College Championship. Officially, the bowl game is known as the BattleFrog Fiesta Bowl. Vizio served as the title sponsor for the December 2014 game.
From 1996 until the January 2014 game, Frito-Lay was the bowl’s title sponsor through its Tostitos tortilla chip brand. Previous sponsors included Sunkist and IBM.