Country Thunder is a country music festival and lifestyle brand that hosts several festivals each year. These festivals are usually located in traditional locations such as Florence, Arizona and Twin Lakes, Wisconsin with Alberta Canada being added to the festival calendar for the summer of 2016. Country Thunder has been known to attract people from all over North America, with visitors from other parts of the world. In 2015 each festival attracted 80,000-125,000 people throughout the four days.
Each festival offers entertainment on multiple stages. The main stage is the main attraction hosting both the biggest artists in country music and new upcoming talent, but other stages also offer upcoming artists as well as local artists. In the past, the festivals have hosted well-known artists like Keith Urban, Luke Bryan, Brad Paisley and Eric Church.
Country Thunder offers campsites in several camping areas for purchase by attendants, offering different levels of amenities, dependent upon the price for the campsite. Country Thunder also invites many food and retail vendors to take part and provides additional attractions to each show to add value to the festival experience. Overall, Country Thunder is a country music and lifestyles brand that seeks to provide a top quality music festival experience to fans of country music.